Perhaps you are asking this question. This is, after all, a "writing" class. Well, as I am sure you are aware by now, writing is no longer just putting words on paper. It is not even just putting words on a screen. In the digital age, text intersects with image, sound, graphics, video, etc. Certainly there are courses on this campus (and some of you have taken them) where video production is addressed as a professional practice. But today, it is also quite clear that video production is part of the larger participatory culture that Jenkins describes. We are all part of the YouTube phenomenon, as viewers if not also as producers.
Today, videos produced by everyday folks like you and me with consumer-grade video cameras, home pcs, and cheap video editing software are part of the fabric of our culture. Videos of this kind serve a variety of purposes: educational, entertainment, political, personal, documentary, marketing/pr, commercial. It's a jumbled list, but it's a jumbled world of video out there.
A video project, like any rhetorical/compositional project, begins with thinking about audience and purpose. Who do you want to speak to? What do you want to say to them? What result/reaction are you looking for? Then you need to think about genre, in this case the short video. Maybe you could look at similar videos for similar audiences and purposes on YouTube. How do they work? How are they organized? What do these videos have in common? What do the best of these videos have that the others don't? Those are the kinds of questions you need to ask when thinking about genre. The answer to the last question might be "high production values," and maybe you can't expect that in your first attempt. I know I don't expect that from you.
So as you start to discuss this project with your group members, I would like to know what you are talking about and what you hope to do.
Tags:
Share
-
▶ Reply to This